OUR STORY
I love Yoga Jeans was created to bring an incredible brand of denim to the Australian market. We are an online store and distributor of Second Clothing Yoga Jeans.
How Yoga Jeans were born
Co-founder Eric Wazana's passion for denim was sparked when he was a kid - a kid who refused to accept the status quo. As teenager, every year before school started his mom would buy him a new pair of jeans. Eric would immediately start beating them up against the sidewalk, roughing them with sandpaper, making little tears with scraps of coca-cola cans to age them. They weren’t right until they were comfortable and vintage-looking.
From these early experiments in distressing emerged Eric’s love for denim and the idea to create a company of his own. His enthusiasm soon spread to his little brother Jacob and before long the two Wazana brothers set out to create the most comfortable jeans in the world.
At heart, they had one simple goal:
TO MAKE WOMEN OF ALL AGES, BODY SHAPES AND WALKS OF LIFE FEEL CONFIDENT, BEAUTIFUL AND SEXY.
After studying women’s natural curves and body movements, they deconstructed traditional denim patterns and fabrics and remade them as a new pair of jeans so comfortable and flexible that a woman could actually practice yoga in them. That’s how Yoga Jeans were born.
It's not that you're meant to practice yoga in your Yoga Jeans but the mere fact that you can means that you can do everything you want in them.
A little bit about me...
I moved to Australia back in 2001 and since then people have been asking me what I miss most about Canada. Apart from the obvious "family and friends" answer the one thing I realized I was purchasing every time I visited was a new pair of Yoga Jeans. A designer by trade I appreciated what Second Clothing had created. They don't just feel great, they look great and I wanted to share the love.
Feel good purchase
While most fashion goods are produced in China, East Asia and South America, the Wazana brothers believe strongly in local production and social conscience. All of their denim is 100% handcrafted at the Yoga Jeans Production Facility in Quebec, Canada. That means your beautiful jeans are sweatshop free.
Our head office is now located in Sans Souci, Australia. Our online store was launched in September of 2014 to guarantee that Yoga Jeans were available nationally so that all Australian women could experience the wonder that are Yoga Jeans.
